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Franchise with Bachir
90 years of Lebanese heritage. A product people line up for. Now expanding across the Gulf — partner with us.
Apply NowAuthentic Lebanese heritage, an iconic Ashta product, and multigenerational brand loyalty that no competitor can manufacture.
Operating across UAE, Qatar, Lebanon, France and Brazil with tested systems, trained teams, and real market data to support your investment decision.
Every Bachir opening draws lines. The pistachio ritual, the diaspora connection, and the heritage story convert from day one.
From site selection to grand opening in 20 weeks — operational playbooks, marketing assets, and our team every step of the way.
From the mountains of Lebanon to the streets of Dubai, São Paulo and Paris — and still expanding.
& Expanding
Maximum impact, minimum footprint. Ideal for hotel lobbies, malls, and high-traffic corridors.
Full menu with seating. Built for malls, retail streets, and community destinations.
The complete Bachir destination. Premium design, full dessert range, immersive brand experience.
All formats: dine-in · takeaway · delivery · B2B · catering & events
Submit the franchise inquiry form with your market and background.
Our franchise team contacts you for an introductory discussion.
Deep-dive into the Bachir story, product, and franchise model.
Face-to-face or virtual meeting with our leadership.
Formal approval of your franchise application.
Territory rights, development schedule, and franchise terms.
Site selection with our real estate guidance.
Recruit and prepare your team for operations.
Comprehensive 14-day training programme for your team.
Grand opening with full marketing and operational support.
Extensive experience in the Food & Beverage business.
Good ethics & reputation in the market with previous success stories.
Solid financial background and availability of necessary resources.
Exposed to F&B operations and business in their local market.
Currently operates an existing successful business.
Easy access to prime locations suitable for our brand.
Connections in retail, real estate, government, & finance.
Capability to open multiple stores quickly as per schedule.
A strong ambition and drive to achieve business growth.
GCC Regional Director
Returning to Lebanon in 2010, Alexandre took the helm of the brand’s next growth phase — launching stores citywide, building delivery infrastructure, and pioneering Bachir’s international franchise model.
Alexandre returned to Lebanon to lead Bachir’s next phase of growth, overseeing multiple new store openings across Beirut.
Launched a dedicated delivery call centre, expanding Bachir’s reach and coverage across the entire city.
Introduced the franchising model alongside a refreshed brand identity and an expanded product range.
Within two years, four franchise locations opened in the UAE — establishing a strong GCC platform for regional growth.
Since 2010
GCC Regional Director
GCC Operating Structure
GCC operations are supported by a dedicated franchise consultancy, a white-labeled manufacturing facility in the UAE, and regional leadership by Alexandre Bachir — with R&D, accounting, legal, and marketing consultancy partners.
Looking Ahead
Today, the business is led by Alexandre Bachir alongside his two sons — the fourth generation — with a long-term vision to reach 40 branches across 10 markets within the next 10 years.
Tell us about your market and vision. Our team responds within 2–3 business days.